Do you know how haircuts and fringes suit certain face shapes? It’s the same with brows. The brows frame the face, and the perfect eyebrow shape can go a long...

Love a natural makeup look? Follow our easy step-by-step for minimal makeup that's simple, yet stunning.

Discover our guide to contouring and highlighting; including where to apply bronzer and highlighter according to your face shape.

Get holiday season ready with a glowing day to night look.

Glamorous beach side holiday looks straight from New York Fashion Week.

The designer that is all about sustainable fashion and bridging cultures.

Brighten your makeup by adding a pop of colour to your eyes. Watch the Video.

Create the perfect Sunset Smokey Eye with these simple steps using our Day to Night Eyeshadow Palette.

If you were in the market for a new natural mascara that wouldn't irritate your eyes but would last the whole day, the choice is simple.

Your go-to guide for identifying your skin type and finding the perfect INIKA Organic foundation for you.

Want to save time in the mornings and wear less makeup, but still look just as put together? Here are our tips to ensure you get the most out of...

Uneven, messy or sparse brows? Here are our easy steps to perfectly shaped and defined brows using the new Brow Define Palette.

Our eye range has been created to ensure that eyes stay healthy and comfortable, and are created with earthly, natural pigments that are safe to use every day.