Pure with Purpose
Pure Ingredients. Pure Packaging. Pure Performance
Natural makeup primers for flawless foundation
Meet the key to flawless foundation: makeup primer! As the first step of your makeup routine, primer evens out skin tone, blurs imperfections and preps the skin for the rest of your products. In other words, it puts a barrier between your skin and makeup to help it to last longer.
Learn more about why you should add a primer to your kit, and shop the best makeup primers made with certified organic and vegan ingredients.
Makeup primers with soothing, skin-loving ingredients
You’ve probably heard of the term “ace your base,” and that’s where foundation primer shines. It creates a smooth canvas for makeup, which means it sits on your face for an extended period of time. For that reason, it’s important to choose a primer that’s made with healthy, skin-loving ingredients.
INIKA face primers double as skincare products. Made with the finest Australian botanicals and pure minerals, they soothe and nourish all skin types while offering clinically proven, anti-ageing benefits. They’re infused with antioxidants to protect the skin from environmental stressors and give your complexion a gorgeous glow.
Some of our star organic ingredients include Liquorice Root Extract and Rice Extract to balance the skin and fade dark spots and redness for brighter, more luminous skin. Willow Bark Extract calms sensitivity, Geranium Oil tightens pores, Hyaluronic Acid seals in moisture, and Aloe Vera hydrates the skin and stimulates cell renewal. Our nutrient-rich primers also contain a homegrown active called Kangaroo Paw Extract, which boosts hydration for smooth, even skin. Then there are hardworking oils to nourish, such as Certified Organic Jojoba Oil, Apricot Oil, Lemon Myrtle Oil and Kukui Oil, which is packed with fatty acids to add radiance.
Our ingredient promise is backed by certifications from various institutes around the world. Our primers are Certified Organic, Certified Cruelty-Free, Certified Vegan, and you’ll never, ever find nasties like silicones, fillers, sulphates parabens and chemicals on our labels.
Take your pick of primers
To choose a primer, think about your skin type and the look you’re trying to achieve with your face makeup. For example, do you like a dewy finish, or are you the queen of matte makeup? Your goal will help you find your holy grail primer.
If you have oily, combination or congested skin, go for a mattifying primer like the Certified Organic Matte Perfection Primer. The lightweight formula helps to mop up excess oil, minimise the appearance of pores and keep oil slicks at bay. Formulated with potent botanicals, the primer for oily skin has anti-inflammatory properties to soothe redness and sensitivity.
To treat dry skin, reach for a hydrating primer. The Certified Organic Pure Perfection Primer is like a drink of water for dry, thirsty skin thanks to its hero ingredient, Hyaluronic Acid. By adding an extra layer of moisture, it makes sure your foundation doesn’t cling to any dry patches and leaves you with plump, smooth skin for makeup. As an anti-ageing primer, it also helps to fill in fine lines and creases. Plus, it smells divine!
If you love a dewy, lit-from-within glow, an illuminating primer like the Radiant Glow Veil is perfect for you. This bestselling product is a pore primer, moisturiser and highlighter all in one, and you can wear it under makeup or alone for fresh-faced skin. The best primer for glowing skin, it uses light reflective technology to add a golden sheen and a satin-like finish to the skin, all while infusing it with vitamins and minerals.
Using a face primer is the easiest way to achieve flawless makeup that lasts all day. Shop our range of face primers for every skin type online, and don’t forget to add your favourite foundation or BB cream to the cart!