FREE Shipping on orders over NZ$100.

0

Your Cart is Empty

February 28, 2020 6 min read

New York Fashion Week brings the creme da la creme of the fashion industry together for a full week of inspiration. For the third year in a row, INIKA Organic was invited to create makeup looks for high-profile designers using clean and vegan beauty products.

Our team takes you behind-the-scenes and explains exactly how they created the makeup looks for Chocheng’s colourful NYFW show.

The lowdown on Chocheng’s NYFW show

The brand’s designer Cho Cho Cheng is no stranger to the cinema. He always turns to iconic women in film to find inspiration for his luxe collections - and this year was no different. For his NYFW show, he was inspired by Shirley MacLaine’s style in the 1960s drama, The Apartment. In the movie, she made a statement when she paired a tuxedo with a bold lip - and Chocheng did the same when she sent models down the runway in impeccably tailored pieces.

The collection was all about chic silhouettes, colour blocking and the details that elevate an outfit, like hand-sewen petals. Just like INIKA, Cho Cheng is committed to making her brand as sustainable as possible, and every piece was made with natural and cruelty-free fabrics.

The NYFW makeup artist

To complement the clothes and her eco-friendly ethics, Cho Cheng enlisted Campbell Ritchie, a makeup artist and clean beauty advocate. In her 20-year career, she's worked on some of the most famous faces in the world, including Kate Moss, and has made a name for herself for makeup looks that let models' skin shine through.

A step-by-step guide to the Chocheng NYFW makeup look

As always, for Campbell, skincare comes first. Since the show took place in the middle of a New York winter, she prepped the model’s skin before creating a pared-back makeup look that was all about the bold lip.

'We wanted to play off the masculine/feminine inspiration, so we decided to go with a bold lip,' Campbell said.

'Since everyone’s skin right now is dry, sensitive, and irritated from the winter weather, I really wanted to focus on making the skin beautiful and clean. INIKA Organic’s skincare line is so hydrating and creates a healthy, glowy look,' Campbell said.

Here's how she used INIKA's best natural skincare and sustainable makeup to help the models to channel Shirley MacLaine.

Skin

Base

Eyes

Lips

Brows

Shop the best organic makeup online

Vegan beauty products are just as effective as traditional ones - and NYFW has proved that time and time again! To clean up your makeup collection and try your hand at this stunning makeup look, shop the best natural makeup today!



Also in Natural Beauty Hub

Afterpay Australian Fashion Week 2022: The Curve Edit Show with INIKA

May 17, 2022 5 min read

INIKA Organic | The Curve Edit | AAFW | Small Banner

In partnership with Bella Management, we at INIKA are proud to announce that we are the official makeup brand for The Curve Edit show at this year’s Afterpay Australian Fashion Week on May 12th. Learn more about the first-ever size-inclusive runway and some of the incredible products that will be highlighted throughout The Curve Show at AAFW.
Pure with Purpose Collection - Launch & Reveal

May 03, 2022 5 min read

Pure with Purpose Collection Launch & Reveal | INIKA Organic | 02

To usher in our Pure with Purpose initiative, we at INIKA Organic are excited to introduce a variety of 100% natural, certified vegan, cruelty-free products. These have each been sustainably developed in line with our stance as a plastic neutral makeup brand, with clean, nourishing formulas to excite and delight our customers!
INIKA Organic - First Makeup Brad to go Plastic Neutral Worldwide | INIKA Organic | 03
INIKA Organic - The first makeup brand to go plastic neutral worldwide

March 29, 2022 4 min read

INIKA Organic - First Makeup Brad to go Plastic Neutral Worldwide | INIKA Organic | 01

Here at INIKA Organic, Australia's only 100% natural, Certified Organic beauty brand, we’re constantly trying to usher in more natural, flawless and pure beauty standards. Read how we are leading the way in the beauty industry via Plastic Neutral certification, sustainable packaging & more.