We’re so excited about these new trends in the beauty industry. Check out the skincare and makeup trends to watch out for in 2021 - and how to adopt them.

It’s time for New Year’s resolutions! Here are 5 tweaks you can make to your beauty routine to bring a positive change to your skin and the planet in 2021. 

The best combination of anti ageing serum and day cream has been discovered! INIKA Organic presents the best pairing for your beauty bag.

Made in Tuscany, baked makeup is lightweight, silky-smooth and glides onto the skin like a dream. Find out how to use it to create a natural glowy makeup look. 

Beauty school is in session. To ace your base, learn the difference between the 3 most popular foundation formulas: liquid/cream, powder and BB creams. 

Is eye cream the missing ingredient for your skincare routine? Meet the must-have eye cream from INIKA Organic and say hello to brighter, firmer eyes.

Looking for party makeup inspo? Our step-by-step guide to 4 holiday makeup looks, all using products from our new holiday collection! 

Anyone can be a makeup artist with the right tools in their kit. To apply your products like a pro, without caking, creasing or streaking, it’s a good idea to...

Around the world, people are becoming accustomed to wearing masks to slow the spread of coronavirus. If you’ve noticed you’re breaking out more than usual, you’re not alone.

Your daily skincare routine should be tailored to your specific skin type. Discover the best skincare products for skin types ranging from dry to oily.

When it comes to skincare, it turns out that the way you finish the day is equally as important as the way you start it.

From the classic smokey eye to colourful statement looks, eyeshadow is essential to a range of different makeup looks.

Our skin really does repair and regenerate itself overnight, meaning that your nightly shut-eye is essential to achieving a healthy, radiant complexion.

The skin around your eyes is thinner and more delicate than the skin elsewhere on your face, and needs a little extra TLC to prevent dehydration, dullness, and puffiness.

A look that focuses on a healthy and perfected complexion, adding natural luminosity with glowing rosy tones.