The Biggest Trends From 2021

Throughout 2021, we have seen the Beauty industry evolve like never before! From diverse products made from vegan ingredients, through to unique beauty trends that have been trending across Tik Tok, we are here to bring you the top trends from the year.

As the COVID-19 pandemic continued, we saw Beauty brands worldwide altering their product line to accommodate for at-home beauty treatments and skincare. In addition, the pandemic resulted in a shift in the market as consumers turned their focus to new concerns such as the need for clean products that don’t harm our environment.

The Biggest Trends From 2021 | INIKA Organic NZ | 01

What trends did we see in 2021?


Sustainability has been an ever-growing concern throughout 2021, as individuals continue placing more priority on the need for brands and products that are sustainable in their practises.

So, what does this mean for our Beauty Industry? With consumers turning their focus towards sustainability, we have seen an increase in recyclable packaging and the use of organic ingredients. Additionally, the industry has begun transitioning to renewable energy within their factories.

Less is more

With more time being spent indoors throughout 2021, dewy natural skin and skinimalism has become the biggest beauty trend of the year, as more people switched the makeup for skincare. Nothing makes your skin glow quite like nourishing it with natural skincare… After all, less is more!

Embracing you

A great deal of beauty trends that we have experienced during 2021 focus on embracing your natural beauty and ditching the heavy glam makeup approach. With the popularity of going ‘bare faced’ we have seen a rise in natural skincare and products that promote your skin's health. It’s all about loving what you got!

Ingredients matter

The need for ‘clean’, ‘natural’ and ‘non-toxic’ beauty products are more prevalent now than ever before as we shift our focus on fueling our bodies from the inside out. As consumers have drawn their attention to ‘what’s really in our products?’ We have seen the beauty industry respond by ditching the nasty chemicals and focusing on creating products from natural, organic ingredients.

Holistic Wellness

To say that our holistic wellness has become a priority in 2021 would be an understatement! As a result of the COVID-19 pandemic, we have seen the majority of people place a deep focus on their internal wellbeing as a result of increased periods of time spent in lockdown.

Holistic Wellness is all about every touchpoint in your life.. Health is in! Focus on balance of the mind, body and spirit is key. Top wellness trends that everyone has been loving in 2021 include:
  • Infrared Sauna
  • Cold Water Therapy
  • Meditation
  • Investing in Rest
  • Healing Crystals

Inclusivity & gender neutrality

Sparking from the Black Lives Matter movement, we have seen a necessary increase on the focus of inclusivity and gender neutrality as a key strategy across worldwide markets. From packaging through to the availability of products, the beauty industry has turned their attention to creating solutions that cater to all individuals, regardless of their gender, religion, age etc. Beauty without bias involves the formulation behind products, the models used in marketing campaigns, packaging and simply the availability of products within the market.

All about the eyes

In a world where a face mask has become a part of our everyday lives, the eyes have become a key focus for expressing beauty and our inner creativity. Beauty brands worldwide have seen a growth in eye product segments, whether this be skincare products such as lash serums or makeup products including Eyeshadow and Mascara.

Types of makeup looks on trend this year

  • Skinimalism
    Skinimalism is essentially all about loving the skin that you’re in! It’s the increasingly trending skin philosophy that’s concerned with promoting your natural beauty. During this time, we have seen individuals around the world ditching the makeup and focusing more on skincare that promotes their skin health. Due to Covid-19, many of us have spent increasing amounts of time at home, leading to the practise of skin minimalism as we are going out less often.
  • Watercolour Eyes
    The Watercolour Eye makeup trend is all about packing the brightest and boldest colours on your eyes. It promotes the expression of one's inner artist by using the eyelids to express your creativity. With masks having become a staple accessory in our daily wardrobes, individuals are looking for other ways to use makeup to express themselves. After all, what better way to do it than through bright eyeshadow!

    This trend involves an organic application of different colours over the eyelids, blended to create a layered effect. First spotted on fashion runways, this trend was then pushed into everyday beauty through its popularity on social media. Check out the INIKA Loose Mineral Eyeshadows and begin creating this look!
  • Cloud Skin
    Cloud Skin is all about creating a dewy, wet makeup appearance, seamlessly combining textures to create the illusion of clouds. Due to extensive amounts of time spent over zoom during lockdowns, makeup artist, Dominic Skinner, coined the new trend that focuses on a more natural, soft approach to everyday makeup, which focuses on repairing and protecting skin at the same time.
  • Sultry Eye
    Also known as the reversed cat-eye trend, the trending Sultry Eye is all about black eyeliner. This is a trend that we have seen all over Tik Tok & Instagram throughout 2021. After all, it’s super easy to do. Simply follow these steps:
    1. Starting with a dark toned Eyeshadow, run this through your upper lid and through your crease to create a smoky base.
    2. Secondly, using this same shade, we want to then run it through the lower lash line. This is sure to make your eyes pop!
    3. Next, we want you to take your black Eyeliner and begin running it through your waterline, ensuring that you extend the inner corner and wing the outer corner to create a sharp outline.
    4. Lastly, take your Mascara to the top and bottom lashes to complete the look. Yep, it really is that easy!

INIKA Organic’s focus on clean & sustainable ingredients

Throughout 2021, we have seen shoppers become more aware of what’s inside their Skincare and Makeup, as they turn their focus towards clean products that are sustainable. People have become invested in understanding what ingredients are doing for their skin and the science behind their skincare.

At INIKA Organic, our primary focus is on developing products using 100% natural ingredients that your skin is guaranteed to love. In doing so, we focus on ensuring that all aspects of our product development are sustainable and giving back to our environment. We have a strict Ingredient Promise, which we adhere to with every product.

Get your hands on INIKA Organic products today and follow the biggest trends of 2021

Take advantage of INIKA Organic’s friendly and knowledgeable staff both in-store and online when purchasing products to create the trendiest looks of 2021! Our easy to follow guide will help you effortlessly achieve the top beauty trends from 2021, while providing your skin with long lasting protection.

With New Zealand-wide postage, you can conveniently enjoy INIKA Organic without having to leave your home. Known for makeup products that are organic, cruelty-free, vegan and 100% natural, we can best assist you in achieving your desired beauty outcomes without damaging your skin’s health.
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