At the 78th Cannes Film Festival in France, the red carpet shimmered not only with cinematic brilliance but also with a celebration of natural beauty. Actress Imogen Poots - acclaimed for her roles in 28 Weeks Later, The Father, and Vivarium - captivated audiences with a luminous, earth-conscious look crafted by celebrity makeup artist Justine Jenkins. At the heart of this stunning transformation was INIKA Organic, in which certified organic and 100% natural cosmetics were chosen to enhance Imogen’s features under the Cannes spotlight.
A Glowing Complexion
To create the perfect canvas, Justine began with the INIKA Organic Phytofuse Renew ™ Day Cream. This clinically proven moisturiser is enriched with powerful botanical actives, including Maca Root and Rose of Jericho, designed to firm, hydrate, and protect the skin.
Clinical studies show that:
- Increase skin hydration by 36% in just 7 days*
- Increase skin elasticity by over 31% in just 7 days*
- 100% agreed it visibly smoothed skin and reduced skin fatigue*
This nourishing base ensured Imogen's skin was plump, radiant, and primed for makeup, enhancing the longevity and finish of the products layered on top.
Justine followed with the World’s First 100% Natural, Certified Organic Serum Foundation, a lightweight formula that seamlessly melted into the skin for a natural, satin finish. The Baked Mineral Bronzer was then swept across the cheeks and forehead to add a sun-kissed glow, while Cream Illuminiser was applied to the high points of the face - cheekbones, brow bone, and cupid’s bow - for a dewy luminosity that caught the Cannes lights with every flash.
Lips & Cheeks in Harmony
For a soft, natural flush, Justine used Lip & Cheek Cream on Imogen’s cheeks, blending the versatile formula to enhance her complexion with a fresh, dewy glow.
Next she applied INIKA Organic’s Certified Organic Lipstick in Nude Pink to the lips - a subtle, elegant shade that complemented the overall colour palette while adding a touch of polished sophistication. Because lipstick is applied so close to the mouth - and often ingested in small amounts throughout the day - choosing organic, toxin-free formulas is an important step in minimising exposure to unnecessary chemicals.
Eyes That Mesmerise
To elevate Imogen’s gaze, Justine artfully combined shades from the Quad Eyeshadow Palettes in Flowers and Wind. The delicate florals of Flowers brought a soft romanticism, while the earthy, cool tones of Wind added a touch of definition and depth. Finishing the look, Long Lash Mascara was applied to lift, lengthen, and volumize, giving her lashes a natural yet striking presence - perfectly framing her eyes for the cameras. The skin around the eyes is particularly delicate and absorbent, which makes it especially important to use pure, natural products free from harsh chemicals in this area
A Moment for Natural Beauty
Imogen's appearance at Cannes was not just a fashion statement but a testament to the power of natural beauty products. By choosing INIKA Organic, she embraced a look that was both glamorous and aligned with her values. This collaboration between INIKA Organic and Justine Jenkins highlighted the possibilities of achieving red carpet-worthy beauty with products that are kind to both the skin and the planet.
We offer the full range of products used to create this ensemble. Explore the collection and embrace the beauty of certified organic, 100% natural cosmetics.
*from an independent study of 30 women aged 25-60, over 28 days of product use.
