Just lovely
"I really loved this foundation, it gives you a beautiful glow and feels good on your skin. I love that it is organic and has no nasties. I definitely will buy again"
INIKA Organic Serum Foundation
★
★
★
★
★
★
★
★
★
★
Sale price
$69.30
Regular price
$99
Save
$29.70
Size: 25mL
Certifications
The World’s First 100% Natural, Certified Organic Serum Foundation.
A lightweight, long-lasting foundation that blends seamlessly like a second skin, with a satin finish.
This nourishing serum is enriched with skin-loving Ceramide and ‘Tree of Life’ Baobab Seed, to help support the skin's protective barrier, increase collagen, and restore vitality.
Housed in sustainable packaging made from recycled (PCR) plastic, this feather-light fluid provides transfer proof, medium-full buildable coverage while delivering essential moisture and antioxidants to the skin.
Dermatologist approved for sensitive skin.
Clinically proven to:
- Decrease wrinkle length by up to 48%
- Decrease wrinkle depth by up to 26%
- Decrease wrinkle width by up to 39%
- Increase hydration by up to 31%
- Increase skin elasticity by up to 29%
Customer sentiment:
- 97% agreed does not cause irritation or breakouts
- 93% confirmed there was no product transfer
- 93% conceals appearance of redness, imperfections & uneven skin tone
- Pores & blemishes were visibly improved 87%
Awards
How to use
Ingredients
Sustainability
As the world's first plastic-neutral makeup brand, we are committed to taking action for the planet.
90% of INIKA Organic's new brand packaging is made from sustainable & reused materials
84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually
The unavoidable plastic we do use, we fund to collect with trusted partner CLEANHUB. We prevent over 5 tonnes of plastic from entering the environment and our oceans each year
Your purchase funds the removal of plastic from the environment.
Verified by 
Key Ingredients
-
Baobab Seed -
Sunflower Seed Oil -
Ceramide
Overall rating: 4.529595 / 5 from 321 reviews.
AI Generated Review Summary
The INIKA Organic Serum Foundation is a lightweight, long-lasting foundation that blends seamlessly and feels like a second skin. Customers appreciate its natural, youthful look, and the fact that it does not cause irritation or breakouts. The product provides medium-full buildable coverage and is dermatologist-approved for sensitive skin.
Summary topics
- Long-lasting Makeup: 7%
- Foundation Feel: 14%
- Foundation Finish: 9%
- Skin Appearance: 15%
- Natural Look: 19%
Review topics: [results, ingredients, irritation, colour, weight, feels, texture, smells, formula, skin, look, foundation, amount, glow, coverage, finish, shade, consistency, light, makeup, liquid, face, power, match, base, oil, bottle, serum, breakouts, pores].
Review highlights
- "The serum-like texture blends effortlessly, leaving the skin looking radiant and smooth without feeling heavy." —
- "I’ve never had a foundation make my skin look so amazing and feel so good at the same time." —
- "Perfect amount of coverage, goes on so beautifully, it looks like I am not wearing makeup just have amazing skin." —
Reviews
Magic!
"This foundation is incredible. I have red rosacea, sensitive skin and this foundation covers my entire face with the tiniest drop. I colour matched using their guide and thought it was not going to be right but ordered it anyway and it is an exact match! Definitely would not have chosen that colour but it looks flawless. So far have not had any breakouts and really impressed with the wear time"
My favorite foundation
"Since I started to using this foundation I have never used another. Its really helpful for my skin since most foundations used to clog up my skin and give me acne. Even though us oily, doesnt give me any acne and I feel safe knowing that my skin is absorbing onl organic and ingridients that are not harmful to my body."
Best on the market
"Beautiful coverage, dewy and natural looking but excellent coverage at the same time. Feels good on the skin and feels nourishing. Great lasting power too. Totally recommend."
Amazing!
"This foundation goes on so smoothly and looks amazing on my skin. It has a beautiful soft, natural look while covering everything it needs to! Will definitely be my regular."
Great Ingredients, Disappointing Performance
"I had high hopes for this foundation — I love Inika’s range and trust their ingredient quality. Unfortunately, this one just doesn’t deliver. The texture is very thin and watery, and while it applies smoothly at first, it quickly separates and settles into powdery, patchy areas on my combination skin. It claims to be buildable coverage, but the consistency simply doesn’t support that. Layering it only makes the patchiness worse. I followed the recommended application using a kabuki brush, which actually seemed to contribute to the uneven finish rather than help it. I used a primer beforehand and finished with a setting spray (no powder), so my base was well-prepped — the formula just doesn’t hold up on the skin. I would return this if the option were available after opening. Sadly, it’s not something I’ll be using again. Such a shame, as I genuinely wanted to love it."
Not for dry skin
"I have dry skin and it just sits on top and looks awful. I tried doubling up on moisturiser and then even mixed the product with moisturiser but still find it just doesn’t blend at all."
Not long lasting, no even
"Not long lasting, no even coverage"
Best serum
"I love this. It works."
Feels lovely
"Feels light and lovely on skin but shade is not quite right. Hard to get right online so will try again as I’m wanting to use products that are organic and not full of chemicals"