1. Natural Beauty Hub
22nd of May, 2025

INIKA Organic on Set for Keeley Hawes’ New York Times Feature

INIKA Organic on Set for Keeley Hawes’ New York Times Feature

We’re proud to share that INIKA Organic was used on set during a recent photoshoot for The New York Times featuring acclaimed British actress Keeley Hawes. Known for her elegance and powerful performances, Keeley was styled using INIKA’s luxurious, natural products by clean beauty makeup artist, Justine Jenkins.

Behind the Scenes of a Global Spotlight

The feature — published by one of the world’s most prestigious media outlets with a global reach of over 95 million readers each month — marks an exciting moment for INIKA Organic. While the story focuses on Keeley’s impressive career and timeless appeal, our presence on set is a subtle yet meaningful nod to the trusted, high-performance formulas behind her radiant look.

The Power of Authentic Partnerships

A renowned advocate for sustainable beauty, MUA Justine Jenkins is a key figure in bringing clean cosmetics into the mainstream. Her use of INIKA Organic — from red carpets to major editorial shoots — continues to elevate the brand’s presence in the world of luxurious beauty.

Moments like these reflect the growing influence of conscious, plant-powered beauty, and we’re honoured to be part of the story.

Get The Look

Recreate the look with:

  1. Sweep across cheekbones, temples and jawline for a sun-kissed warmth and natural contour with INIKA Organic Baked Mineral Bronzer in Sunkissed

  2. Gently line the upper lash line and softly smudge for a defined yet natural finish with INIKA Organic Eye Pencil in Black

  3. Enhance the eyes using INIKA Organic Eyeshadow Quad in Flowers to blend the soft pink and rose tones across the lids, using deeper shades in the crease for subtle definition.

  4. Use the INIKA Organic Long Lash Mascara in Black to apply to top and bottom lashes for long, fluttery volume without clumping.

  5. Tap some INIKA Organic Lip & Cheek Cream in Petals onto cheeks for a healthy, rosy glow or dab lightly on lips for a harmonized tint.

  6. Finish with a soft lip using INIKA Organic Lipstick Crayon in Pink Nude, glide on for a polished, neutral lip that completes the fresh-faced elegance.


Read the Full Feature

Explore the full article: As Jane Austen’s Sister, Keeley Hawes Keeps a Controlled Burn – The New York Times