As 2025 comes to a close, we’re taking a moment to reflect on a year defined by transformation, passion, and purpose. From pioneering product launches to red-carpet radiance, INIKA continued to shape the future of certified organic, 100% natural beauty, alongside our inspiring global community.
Here’s to the defining moments of the year that was, and to you, the heart of everything we do.
1. New Collection That Redefined Skincare-Makeup Hybrids
This year, we introduced the Lip Alchemy Collection, a revolutionary fusion of makeup and skincare. Each shade is powered by active botanicals that deeply nourish while delivering luxurious colour. It’s skincare for your lips, reimagined.
2. A New Era: INIKA In Nature’s Element
We unveiled In Nature’s Element, a refined evolution of INIKA Organic that honours our roots in purity, performance, and purpose. Our new visual identity and brand film, captured at Gwinganna Lifestyle Retreat, reflect a deeper connection to nature and a clearer expression of who we truly are.
3. Welcome to KIN: Our Global Beauty Circle
We proudly launched KIN. Our exclusive loyalty program is designed to reward our most passionate advocates. From personalised perks to early access and rewards, KIN is a deeper expression of community, connection, and care.
4. Our Celebrity Moments
INIKA was the choice for some of the world’s most discerning talent in 2025. Our 100% natural products graced the faces of Imogen Poots, Indira Verma, Keeley Hawes, Ambika Mod, Rita Ora, and many more, delivering flawless finishes that turned heads and captured cameras.
5. On the World’s Most Iconic Stages
From the Cannes Film Festival to New York Bridal Fashion Week, and the runways of Australian Fashion Week, INIKA was the industry’s and makeup artist’s trusted kit. We’re honoured to be the only certified natural brand trusted to perform under the global spotlight.
6. Sustainability in Action
In 2025, we proudly collected 20+ tonnes of plastic directly from the environment through our ongoing partnership with CleanHub. A small earth making a big impact, our commitment to conscious beauty is stronger than ever.
7. Most Loved: The Iconic Loose Mineral Foundation
Our Loose Mineral Foundation remained your most-loved product of the year, thanks to its flawless, breathable finish and real-skin results. Powered by pure minerals, it continues to prove that performance and purity can coexist.
8. Media Highlights
INIKA captured the attention of the world’s most influential voices in beauty, with features in VOGUE, WHO Magazine, and The New York Times. Further cementing our place as the leader in certified organic, 100% natural beauty on the global stage.
9. Celebrating Award Wins
Among the 190+ international awards we’ve proudly earned, 2025 saw standout wins with our Serum Foundation and Lip Mask taking Gold at the Global Makeup Awards, and INIKA Organic crowned Best AU/NZ Beauty Brand. Just a few of the many honours recognising our commitment to performance-led, natural beauty.
10. A Year of Influence: Our Community & Creators
From UGC to campaign collaborations, this year saw an inspiring wave of authentic beauty shared by our creators and community. You brought our products to life in ways that were elevated, expressive, and beautifully personal.
Looking Ahead to 2026
As we move into a new year, INIKA continues to lead with purpose, passion, and purity. Here’s to 2026, an exciting new chapter in the journey of pure, without compromise.
