March 27, 2020 3 min read

Earlier this year, the global colour experts at Pantone named Classic Blue the 2020 Colour of the Year. Since then the deep, dusky blue has appeared in everything from runway collections to stunning makeup looks.

While we love a natural makeup look and dewy finish, we also appreciate creative makeup styles that aren’t afraid to stand out and make a statement. Whether it’s a subtle flick of blue winged eyeliner, beautifully blended blue eyeshadow, or lashings of blue mascara, we’re big fans of incorporating the Pantone Colour of the Year into your favourite makeup look.

Below, we’ve put together a 3-step blue eye makeup tutorial to help you achieve one of the biggest and boldest makeup trends in 2020. From the best blue mascara for vegans to tips for applying blue eyeliner, read on for everything you need to know about perfecting your blue eye makeup look.

1. Build a base with blue eyeshadow

Whether you’re putting together a blue eye makeup look or building an everyday natural makeup routine, it’s important to apply your products in the right order. Always start with eyeshadow, then add eyeliner and finish with a few coats of mascara. Not only is it easier to apply eyeshadow with bare lashes (since you can get closer to your lashline), but it’ll also save you from smudging your mascara or liner with an eyeshadow brush.

To build up a dreamy blue base colour, start with a highly pigmented natural eyeshadow powder like our Loose Mineral Eye Shadow in your favourite shade of blue. For a bright pop of colour choose Turquoise, or go for a deeper shade like Midnight or Blue Steel for a night-time look or more subtle colour.

Using a Vegan Shadow Brush, gently sweep up the desired amount of product and pat it onto your lid using short, light strokes. Build up colour and intensity gradually, and blend out with feathery brush strokes as needed. To take your blue makeup look to the next level, our Loose Mineral Eye Shadow can also be used as a highlighter by sweeping it across the high points of your face, like your cheek bones and brow bone.

2. Add definition with blue eyeliner

Once you’ve achieved the desired shade and intensity with your blue eyeshadow, dial up the drama with blue winged eyeliner. Choose a subtle cat-eye flick or statement wing - whichever you prefer, our Certified Organic Pencil is the best blue eyeliner for a bold look that will last all day.

For a natural look that’s suitable for daytime or everyday wear, apply the eyeliner to your top lid, getting as close to your lashline as possible. The rich, creamy consistency of our natural eyeliner will glide on effortlessly, giving you an unbelievably smooth line. If you’re after a more dramatic look, outline both your top and lower lashlines, wiggling the tip of the pencil between each lash for maximum definition.

Top Tip: For a precision perfect point, use an INIKA Sharpener between every few uses.

3. Frame your eyes with blue mascara

Finish off your blue eye makeup look with a few coats of blue mascara. Our Curvy Lash Vegan Mascara in Blue is the perfect finishing touch, and will give you curled, lifted lashes in an on-trend blue hue. This fan-favourite organic mascara comes with a custom-designed curling wand for luscious length and volume, and is enriched with nourishing Certified Organic Carnauba Wax and Vitamin E.

To make sure you apply your mascara evenly, start at the roots and wiggle the brush slightly to ensure that you coat every single lash. Then, sweep the wand in a gentle upward motion towards the ends of your lashes.

Experiment with one of the boldest makeup looks in 2020

Depending on the shades you select and the amount of product you apply, a blue eye makeup look can be perfect for everything from everyday wear to evening occasions. Now that you know how to wear blue eyeshadow, mascara, and eyeliner, it’s time to extend your beauty skills and try this makeup trend in 2020.

Looking for more makeup tips and inspiration? Discover beauty tutorials on our natural makeup blog, or shop our organic beauty products online now!



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