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Here's how to get your daily dose of A-Beauty.
Put simply, A-Beauty refers to products that come from Down Under. But dive deeper, and it also means making beauty as simple and fuss-free as possible. A-Beauty does away with the complicated, 10-step skincare routines and focuses on multitasking products that get the job done. It also shines a spotlight on natural ingredients for skincare - especially local ingredients. Aussies are known for their effortless, natural beauty and appreciation for the environment around them, so the A-Beauty trend makes sense.
When it comes to beauty, less really is more.
Keep it simple, and keep it natural.
In Australia, we're spoiled when it comes to natural ingredients with proven skincare benefits. And as an Australian beauty brand, we couldn't be prouder to see these ingredients making their mark around the world.
These are just a few of the homegrown heroes you'll spot in INIKA's A-Beauty products:
Move over, oranges - this humble plum is one of the world's richest sources of Vitamin C. It's packed with powerful antioxidants that boost the skin's repair process and brighten and protect the complexion. Kakadu Plum skincare also works to slow down the ageing process, and its antibacterial properties help to bring acne-prone skin back into balance.
Where to find it: Phyto-Active Rosehip Oil Blend, Certified Organic Liquid Foundation and Certified Organic Perfection Concealer
Rich in Vitamins C and E, antioxidants and Phenolic Acids, Quandong seed oil helps to protect the skin from the elements. It has anti-inflammatory properties, making it great for those with sensitive skin. Quandong also fights off the free radicals that speed up ageing, and leaves the skin feeling soft and hydrated.
Where to find it: Phyto-Active Rosehip Oil Blend
Lilly Pilly seed oil is bursting with Omega-6s and 9s, which are essential for skin health. These fatty acids heal and hydrate skin from within, and can help the skin to regenerate and repair faster. They also give skin that glow we all know and love.
Where to find it: Phyto-Active Rosehip Oil Blend
This native nut doesn't just have a delicious taste - it's also a skincare superfood. Macadamia contains Linoleic Acid, which deeply penetrates the skin and helps it to retain moisture. It also works to combat premature ageing.
Where to find it: Certified Organic Cream Shadow
Skincare shouldn't be complicated. That's why A-Beauty is making waves around the world. It's all about using multi-tasking products and beautiful, native ingredients that nourishes the skin.
To create an effortless skincare routine, drop by your local INIKA stockist or find us online to shop 100% natural skincare and makeup.
