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Afterpay Australian Fashion Week 2022: The Curve Edit Show with INIKA

May 17, 2022 5 min read

In partnership with Bella Management, we at INIKA are proud to announce that we are the official makeup brand for The Curve Edit show at this year’s Afterpay Australian Fashion Week on May 12th.

INIKA | The Curve Edit | AAFW | Bella Management | Banner

The first-ever size-inclusive runway at Australian Fashion Week, this ground-breaking event is a sign that the fashion industry is moving forward and changing for the better in terms of body positivity and inclusivity. Headlined by international curve supermodel Robyn Lawley, The Curve Show promises to be a celebration of all those in the fashion industry who have embraced the body positivity movement and extended their size ranges. With our commitment to creating naturally extraordinary products for everyone to love, we are proud to be part of a movement promoting a more accessible and equitable industry, where all body types and sizes are recognised for their inner and outer beauty.

Meet the Designers

To recognise and celebrate the curve and plus fashion industry, AAFW and Bella Management are working together to highlight a variety of designers who have embraced the mission of encouraging the future of extended sizing in fashion. These brands and designers are paving the way for women of every size to be seen and acknowledged as a powerful demographic of the mainstream fashion world, deserving of celebration and inclusion.

The incredible designers chosen to present their collections for The Curve Edit Show this year at AAFW include:

 1. 17 Sundays                                                             4. Vagary the Label 
 2. Saint Somebody                                                  5. Harlow 
 3. Embody Women                                                 6. Zaliea Designs

Check out these amazing brands and the way they increase interest and support for the body positivity movement, allowing women across the world to feel more connected with mainstream fashion.

INIKA Organic | The Curve Edit | AAFW | 01

Channel AAFW & Get the INIKA Look with Our Key Products

Fashion shows are all about beauty and expression, which is why the choice of makeup is such an integral part of the process.

At INIKA, we believe that natural, nourishing makeup and skincare is the best method to let your unique beauty shine. Makeup plays a massive role in how we aim to present ourselves to the world and the way we wish to be seen, and as such, we have selected several of our favourite products from our collection to help the models taking part in The Curve Edit Show capture their best runway look and project inner beauty. Below are just some of the incredible products that will be highlighted throughout The Curve Show at AAFW.

Products for Skin Prep

Phytofuse Renew Day Cream

Keep your skin feeling soft and supple throughout the day with our Phytofuse Renew Day Cream. Packed with natural ingredients like Peruvian Maca Root Extract, Aloe Vera and Rose of Jericho, this non-greasy hydrator increases skin elasticity, reduces skin fatigue, and boosts hydration to help keep your complexion clear and avoid the signs of premature aging.

Phyto-Active Face Oil

The ultimate in overnight elixirs, our Phyto-Active Face Oil contains nourishing Vitamins and fatty acids to reinforce the natural barrier that is our skin. With a combination of botanical oils, this face oil works to maintain moisture, repair damage, reduce the signs of aging and protect against environmental pollutants and free radicals.

Base Products

Radiant Glow Veil

A powerful combination of makeup and skincare, our Radiant Glow Veil works as an effective primer, moisturiser, and highlighter, all in one nourishing formula. Creating a smooth, dewy finish, the blend of botanical oils works to hydrate and soothe the skin, improving elasticity, whilst also reducing redness and the signs of wrinkles.

Liquid Foundation

Available in a variety of shades, our Liquid Foundation produces a luminous finish that lasts all day long. Containing Green Tea Extract, Hyaluronic Acid and Argan Oil, this formula provides natural coverage that works to soothe and repair skin, while simultaneously moisturising and rejuvenating your complexion.

Loose Mineral Powder

Our best-selling loose mineral powder with natural SPF comes in a variety of shades and offers long-lasting, flawless, buildable coverage. With all 100% natural ingredients, the Loose Mineral Foundation evens skin tone and lends a gentle glow to the skin.

Full Coverage Concealer

Cover blemishes and imperfections with our Full Coverage Concealer. With a creamy, buildable formula, this product hydrates, smooths and evens out skin tone thanks to natural ingredients like Sunflower Seed Oil, Sweet Almond Oil and Shea Butter.

Baked Mineral Bronzer

Achieve a golden summer glow free of synthetics with our Baked Mineral Bronzer. With a buildable shade to flatter most skin tones, this pressed bronzing powder provides calming, anti-inflammatory benefits to the skin.

Lip & Cheek Cream

Available in three gorgeous shades, this is an all-in-one makeup essential for anytime, anywhere. With its nourishing and hydrating formula, the Lip & Cheek cream can be applied effortlessly, providing softness and bounce for your skin.

Baked Blush Duo

Enjoy complimenting shades free of synthetics with our Baked Blush Duo. Versatile and nourishing, this product provides hydration and protection for your skin, while creating a healthy, radiant glow.

Baked Mineral Illuminisor

With a 100% pure mineral formula, our Baked Mineral Illuminisor uses Magnolia Bark extract, Squalene and Sugar Cane to hydrate, calm and protect the skin with every use for a bright, fresh-faced look.

Mineral Setting Powder

Set your makeup with a subtle matte finish by using our super lightweight Mineral Setting Powder. Control shine and minimise pores, whilst helping to keep your makeup in place all day long.

INIKA Organic | The Curve Edit | AAFW | 02

Photography: Paulina Krol

Products for Eyes

Long Lash Mascara

Create a panoramic look with our Long Lash Mascara. Our 100% natural formula boosts lash length, volume, and span with one application, leaving you with stronger, conditioned lashes for a show-stopping look.

Bold Lash Mascara

Enriched with Carnauba Wax, Castor Seed Oil, Magnolia Bark extract and essential fatty acids, this Bold Lash Mascara formula amplifies lashes with glossy pigments and a supreme hold.

Eyeshadow Quads (3 Shades)

With rich colour from pure mineral pigments available in 3 shades, our Eyeshadow Quads formulas provide softening and nourishing benefits for the skin, creating a long-lasting finish to leave you with a radiant complexion all day long.

Liquid Eyeliner

Enjoy precision application and pure pigments for a gentle, smudge-free finish with our Liquid Eyeliner. Nourishing and hydrating, this formula ensures a perfect look every time.

Eye Pencils

Available in black, cocoa and emerald, our Eye Pencils offer a rich, gentle formula for even application and comfortable all-day wear.

Brow Palette

Get the perfect shaped brows with our all-in-one Brow Palette. With customisable colour and wax, our formulas offer a nourishing, water-resistant finish that will last all day.

Brow Perfector

Naturally blend and tint your brows for lasting volume and tint with our Brow Perfector. Conditioning and rich in natural pigments, this product comes with a unique applicator for precise shaping and setting.

INIKA Organic | AAFW | The Curve Edit | 01

Photography: Paulina Krol

Products for Lips

Lipstick Crayon

Made with nutritive botanicals and rich pigments, our Lipstick Crayons are available in a variety of shades to suit any skin tone. With lush colour and smooth texture, this product is a makeup must-have.

Lipstick & Lip Glaze

Achieve lush lips with our Lipstick and Lip Glaze collections, available in a range of colours and shades. Enjoy a hit of hydration for soft, plump lips with moisturising and rejuvenating formulas.

Lip Balm

Perfect for dry and sensitive skin, this softening and hydrating Lip Balm helps you to achieve soft, nourished lips with its formula of conditioning botanical oils and butters.

Get Involved with AAFW 2022 & Embrace the INIKA Difference

Watch the entire show and check out more BTS action here.

Experience the amazing effects of our products at INIKA Organic for yourself and explore our collection of pure, natural makeup and skincare products. To learn more about our partnerships and purpose, contact us to speak with a member of our team today.


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